We help values-led entrepreneurs build businesses that pay well, feel good, and protect their peace without selling their soul or a capitalism bro's blueprint.
Hi, I'm Vivianne 👋🏾
I'm a UX researcher and therapist by background and previously founded HmntyCntrd, a 7-figure consultancy named one of Fast Company's 10 Most Innovative Design Companies of 2021. My work on trauma-informed leadership and humanity-centered design informs my approach to business and a driving belief:
That entrepreneurship can and should be a healing experience.
Wherever you are right now, there's a door for you below.
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Still employed (but haaaate it)
The Sunday-night dread is real and you're done funding your billionaire boss' trip to space (again). The Walkout is an experience where you'll get the money math, the identity work, and the real mechanics of leaving, at your own pace.
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Recently left corporate (or are about to leave)
You've made the leap (or are ready to) and now the real questions hit. First offers, first clients, pricing that doesn't apologize. The Lab is a 12-week experience where you build your foundations in community and with strategic 1:1 support.
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You're in business (but something's off)
Your business has good bones but something underneath needs structure (e.g. the pricing, the systems, the thing you keep avoiding etc). Apply for your free consult, where we'll explore the right path of us working together.
Most Start Here!
The Choose Courage Inc. Podcast
Where we help creatives, entrepreneurs, and aspiring corporate escape artists break free from the systems that were never built for them and create businesses where people, creativity, and courage come first.
Whether you’re launching something new, burning out in your 9-to-5, or navigating a messy middle, we've designed this podcast to help you find clarity and move forward with intention.
Free Tools to Help You Choose Courage Over Comfort
You don’t have to wait for the “perfect time” to step into your boldest self. We’ve created these free resources to help you find clarity, build confidence, and take courageous steps. Right here, right now. Dive in and download what calls to you.
Real Stories. Real Results.
From entrepreneurs and creatives who decided to choose courage over comfort.
Through our coaching, trainings, and community, they found the clarity, tools, and confidence to take bold steps in their businesses. See how these experiences helped them reimagine what’s possible ... not just for their ventures but for their lives and the impact they want to create.
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Choose Courage has reignited my entrepreneurial flame. The program is multilayered, meeting you exactly where you need support most. It's helped me get out of my head and into action. If, like me, you need a clear mental map before you can rise to the occasion, this program is for you.
Vivianne has a gift for removing the barriers and objections that keep us stuck. Her secret sauce? She combines her UX Research with her Psychology background to simplify your next steps, making it easier to move forward without feeling overwhelmed.
- Aïcha D.
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If you have the functional skills to build your business but your mindset is still stuck in your past corporate life, Choose Courage is worth a serious look. It's a thoughtful investment in the version of entrepreneurial self you're trying to become.
- Clara Kuo
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I’ll be honest, I was resistant to the idea of running my own business. Life was pushing me in that direction, and I had reached a point where I knew I couldn’t return to a 9–5 job, but I still wasn’t sure if entrepreneurship was for me ... through Choose Courage, I’ve gained clarity that how I build my business can (and should) align with my values, support my life, and can still be successful. Along the way, I’ve been given both the tools and the community to continue this journey, feeling grounded that I have made the right choice.
- Asha Noel-Hart
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The main three things I've gotten from Choose Courage Inc are: a mindset shift in believing that building a business is a possible path, confidence in creating a business that aligns with my values, and clarity on the business focus.
Throughout my career I always dreaded the idea of starting a business, and most resources are either inaccessible, incomplete, or feel very “market‑y.”Vivianne’s approach is different, she starts by removing those blockers and creates a safe space for mindset shifts. And she also helped bring clarity to what I want to focus on as a business.
- Abdul
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If you're setting off on your entrepreneurship journey, this program gives you much more than the practical tools; it also provides you with the mindset shifts needed to create and build your business in alignment with your values and well-being. If you commit yourself to the process and community, I guarantee that you can only leave transformed!
- Nyam Adodoadji
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The Choose Courage community and materials helped me create a course of clear steps to get my business up and running. Each week I got answers in the form of instruction, solid advice, concrete tasks, and conversations with my peers.
If you’re still considering, I’d say go for it! Just jump! I wasn’t sure I was ready, either, and yet still left with more than a realistic outline for what I want my work to be.
- Babz Jewell Hall
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I came into Choose Courage in a hard moment. I was recently unemployed and struggling with the unhealthy patterns corporate had taught me. I also struggled with knowing my own worth, and with trusting that others would see it too (because of my experiences with corporate).
What I'm learning, more than anything, is that I never learned to bet on myself in corporate. I never learned to believe in myself.
This program has given me more than a great coach in Vivianne. It's given me a community, a framework, and the actual skills and tools I need to bet on myself and build a life that's in alignment with my values and integrity.
- Jesse Lee Despard
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There are two things that mattered most to me when deciding whether or not I'd participate in this particular program: value alignment and competence.
#1. Value alignment: Vivianne models and teaches an effective approach to starting a business that doesn't leave you worried about compromising your soul to earn an income. If this is something you value too, you're in the right place.
#2. Competence: Before I follow anyone's model, I want to feel confident they know what they're talking about. I have admired Vivianne's work as a UX practitioner in the past and appreciated the business perspectives she's shared in her podcast, so I felt confident that she is successful in her own right, largely due to her expertise.I felt confident in her approach because her teaching style has worked for me in the past based on my experiences with workshops that she's led and the value I got from the freebies she's shared.
- Oluchi Randolph