The Transformation You'll Experience:
⚠️ Enrollment is limited to 10 purpose-driven entrepreneurs per month to protect the intimacy of this space. That means tailored support, intentional pacing, and coaching that truly gets you.
A profitable business model that doesn’t burn you out
and is built to support your nervous system, not override it.
An offer you’re proud to sell
and priced with integrity, rooted in your real value, and easy to deliver.
Right-fit clients who feel like a “hell yes”
aka no more chasing, convincing, or explaining yourself to the wrong people.
Visibility systems that match your energy
and sustainable rituals that grow your reach without grinding.
A clear path out of the over-giving cycle
with pricing, boundaries, and systems that reflect your values and protect your peace.
Business growth that heals you, not harms you
aka no more scaling at the expense of your wellbeing.
Clarity, momentum, and creative flow
that's fueled by regenerative practices, not productivity hacks.
Coaching that meets all of you, not just your “entrepreneur hat”
so that you can lead from your truth, not from a persona.
What is the Choose Courage OS™
The Choose Courage OS™ is simple…
It’s a framework for growing your values-aligned business with clarity, courage, and ease through 3 proven, evergreen systems.
And if you don’t know much about me, my business, or why you’d want to implement my proven system and work closely with me, let me share how I got here.
A Quick Back Story
This is what led me to shift away from traditional consulting models (even when I was landing big-name clients) and build a more sustainable, soul-honoring way to support entrepreneurs growing businesses that don’t require self-abandonment.
☉ In 2020, I founded the FastCo award-winning consultancy HmntyCntrd, leading trauma-informed culture work with clients like Capital One, Patagonia, Meta, and Plaid, with annual revenue close to 7 figures.
☉ On the outside, it looked like success but behind the scenes I was carrying the emotional labor of entire systems and burning myself out trying to fix what was never mine to hold.
^ This is what many of us are told to pursue, even if there’s a cost to us and our peace.
📷 2023 vs. 2025 — The difference? One cost me my peace. The other now protects it.
☉ By late 2024, I had helped dozens of visionary founders start their businesses but I kept seeing the same pattern: brilliant people bending themselves into business models that rewarded productivity over presence.
☉ Even after exceeding my revenue goals by 20%, I hit a wall. I paused all launches, turned off my pipeline, and moved to Mexico to recalibrate how I wanted to support others.
☉ From that space, I returned to group and 1:1 coaching and rebuilt everything: simpler, slower, and softer.
☉ I launched a quiet offer rooted in what I now call the Choose Courage OS™, an approach that helps entrepreneurs grow without grinding, show up without shutting down, and lead without losing themselves.
^ It’s here that I unlocked the difference between building for survival and building from a place of joy and creativity.
This is why I've launched the NEW Choose Courage OS™ Lab.
Who Thrives in the Choose Courage OS™ Lab
This work isn’t one-size-fits-all. To help you see if this space is a good fit, here’s a simple breakdown of who blossoms here and who usually realizes it’s not for them.
Who this isn’t for ❌
❌Folks who are in survival mode and are stretched too thin to engage this work with the presence it deserves.
❌People who treat community like a commodity aka if you’re here to extract without reciprocity, this isn’t a good fit.
❌You’re looking for a get-rich-quick path, not a purpose-rooted one.
❌You default to seeing what won’t work, and resist hope, experimentation, or self-responsibility.
❌You don't have the capacity for community, experimentation, or process.
Who this is for ✅
✅You’ve got a strong offer (or the bones of one) but feel misaligned, underpaid, or stuck in hustle cycles.
✅ You want a business that leaves room for joy, rest, and real life.
✅You’ve done “all the right things” but still feel scattered, reactive, and unsure how to grow without sacrificing yourself.
✅You’re craving a calm, clear path to momentum without contorting yourself into a marketing bro’s blueprint.
✅You want strategy that centers you: your nervous system, your values, your long game.
If your business is starting to feel like a betrayal of who you are, we can change that.
How do we fix it? We move through three signature systems inside the Choose Courage OS™ Lab.
Together we'll build your business blueprint, install the Choose Courage OS™, and ignite your operational confidence & creative flow.
Phase 1: Build Your Business Blueprint (Weeks 1-5)
A clear, custom-aligned foundation for a business that’s easy to deliver, deeply profitable, and uniquely you.
The Old Way: Hustling to prove your worth. Building offers for everyone but yourself. Pricing based on fear, comparison, or someone else’s blueprint.
The Courageous Way: Swap burnout-fueled hustle for people-first systems that protect your peace. Together, we’ll design a Healing-Centered Operating System: a structure that restores capacity, streamlines your workflows, and supports sustainable visibility without self-sacrifice. You'll receive:
- Business Input Audit Kit – A structured review to pinpoint exactly where your time, money, and energy are going so you can stop leaks and redirect resources.
- Offer Refinement Map – Redesign your core offer so it’s easier to deliver, more profitable, and a truer reflection of your strengths.
- Confident Pricing Playbook – Set prices you can stand behind (no more undercharging, no more overcompensating) just rates that match your value and feel great to sell.
✅ Quick Win Example: In Week 1, we’ll uncover 3–5 easy optimizations from your audit that instantly reduce overwhelm or raise your rates with our Overwhelm-to-Overflow Action Plan.
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Phase 2: Install The Choose Courage OS™ (Weeks 6-11)
A regenerative system for operations and visibility that protects your peace and scales your impact.
The Old Way: Overgiving to prove your worth. Getting trapped in funnels that feel fake. Forcing yourself into marketing plans that ignore your softness, story, and nervous system.
The Courageous Way: Streamline the bottlenecks that slow you down, establish a marketing rhythm that feels sustainable, and put simple systems in place to automate and delegate the tasks that don’t need your direct attention. You'll receive:
- Bottleneck Breaker Method – Identify and fix the operational, delivery, and marketing friction points slowing you down.
- Visibility Rhythm Builder – Create sustainable marketing routines that amplify your genius without requiring constant content creation.
- Simple Systems Stack – Automate and delegate core workflows so you can stay consistent and scale without burning out.
✅ Quick Win Example: By the end of Week 6, you’ll eliminate at least one high-friction workflow or invisible energy drain.
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Phase 3: Ignite Your Operational Confidence & Creative Flow (Weeks 12-16)
Reclaim your energy and creativity with rituals that bring clarity and courage, without forcing productivity.
The Old Way: Grinding through exhaustion. Ignoring your body to keep up. Losing creativity for the sake of “consistency.”
The Courageous Way: Structure your week so it naturally includes time for rest, reflection, and strategy. Focus only on the metrics that actually move your business forward, and make bold, values-aligned decisions with confidence. You'll receive:
- Anchor Week Framework – A weekly workflow that bakes in strategy, rest, creativity, and reflection.
- Aligned Metrics Dashboard – Track only what moves the needle so you can quickly decide when to pivot or double down.
- Courage-Driven Decision Method – Strengthen your ability to make aligned choices and lead with confidence without betraying your values.
✅ Quick Win Example: In Week 12, you’ll create your Weekly Anchor Ritual to restore clarity and momentum before the week even starts.
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Why It Works💙
Most programs teach strategy and ignore your nervous system. We start with your nervous system.
Most strategies require performance. Ours require presence.
Most blueprints force you to bypass your body. We help you build with your body in mind.
That’s the power of joining the Choose Courage OS™ Lab:
You grow, your business grows, and your peace deepens because of tangible, keep-forever tools and regenerative systems that sustain your energy and your revenue.
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Joining the Choose Courage OS™ Lab gives you access to the Inner Circle, which includes:
The Choose Courage Collective (Private Discord Community)
When you join The Choose Courage Collective, you’re not just “in a program": you’re in a circle of people who get it. We’re here for the real talk, the in-the-weeds problem-solving, and the quiet cheerleading that makes the hard days easier. You’ll get the tools, the perspective shifts, and the support to grow a business that fits your life instead of the other way around.
The Choose Courage OS™ Lab
The Choose Courage OS™ Lab isn’t a collection of random tips, it’s your complete operational and visibility engine, designed to protect your peace and grow your revenue. You’ll get instant access to our most effective trainings, ready-to-use scripts, proven templates, done-for-you playbooks, automations that save you hours each week, and SOPs that make delegation effortless. These are the exact tools that help our clients scale sustainably without sacrificing their well-being.
Timely Hands-On Support
We kick off with a personalized 1:1 strategy session to co-create your aligned business blueprint, centered around your nervous system, clarity, and long-term vision. You'll receive hands-on support through live group coaching, mindset check-ins, and practical co-working sessions.
You won’t be building alone. You’ll have 4 months of grounded guidance every step of the way through pivots, pricing adjustments, launches, and visibility challenges, all without the pressure of hustle culture.
Quick Recap: What You Get Over 16 Weeks
✅ Personalized 1:1 Business Blueprint Session
We start with a custom-aligned strategy rooted in your nervous system, clarity, and long-term vision.
✅ Hands-On Implementation Support
Get guidance through pivots, launches, pricing shifts, and visibility challenges without the pressure of hustle culture.
✅ Private Live Coaching & Mindset Check-Ins
A steady rhythm that blends action, reflection, and restoration so you stay consistent and resourced.
✅ The Choose Courage Collective (Private Community)
Connect with like-minded founders building businesses without burnout, inside our supportive Discord space (Good, like-energized and creative people in one space? This is priceless.)
✅ Additional Workshops, Trainings & Office Hours
Regular opportunities to get your questions answered directly, grow in business strategy and spark creative breakthroughs that fuel your next big move. This is included in The Choose Courage Collective!
✅ Signature Tools & Playbooks
Keep-forever resources including the Business Input Audit Kit, Offer Refinement Map, Confident Pricing Playbook, Simple Systems Stack, Aligned Metrics Dashboard, the Courage-Driven Decision Method, and more!
What FolksAre Saying
This experience has been actionable in addressing both tangibles of setting up a business but also intangibles such as mindset that can be just as if not more important to address when embarking on the journey to entrepreneurship. The personalized attention and feedback, community support, and wide range of topics and exercises covered has made this an exceptionally valuable experience.
— C.H. Reel
I think if someone is disillusioned with the tech industry and looking for other inspiring models to consider in starting their own business that focuses on well-being I would recommend HmntyCntrd.
— Ted Chiasson
This program has helped me make my business idea SIGNIFICANTLY more concrete! I've been sitting on this idea for YEARS, dabbling and experimenting here and there. But I've been challenged to bring my idea out of the safety of my dreams into the reality of the world, and this has been empowering. Highly recommend this experience to anyone looking to act on business ideas they've been keeping close to their heart but want to make a reality.
— T.L.
The blend of humanity-centered principles, strategic coaching, and a supportive community of current and previous cohorts made this experience transformative. If you're new to entrepreneurship or want to clarify where your energy can best be spent, I’d highly recommend it to anyone feeling stuck or uncertain about their entrepreneurial path.
— Rachael Dietkus
This was the transformative experience I didn’t realize I needed. It helped me overcome blockers in restarting my freelance business, shifting my mindset, and quietly building my confidence. I gained far more from the program than I expected when I signed up. Starting a business can be overwhelming but the process you learn helps you focus on what matters to move your business forward.
— Danita Delce
Are you ready to bet on yourself?
You’ve done the learning and you’ve gathered the tools ... but now it's time to do something different. Let's build something you'll love over the next 16 weeks.
Still have questions or want to make sure this is a good fit?
This consultation is a chance for us to connect, talk about your goals and see if this experience is the right fit for you.
We'd love to take the time to answer any questions and make sure you are feeling confident in what it looks like to invest in and bet on yourself, even if it's not with us💙